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The Steak �n Shake restaurant chain was started in February, 1934 in Normal, Illinois; its founder, Gus Belt, Steak �n Shake's was dedicated to the concept of "premium burgers and milk shakes," earlier than most folks were thinking that way. For more than 75 years, the company's name has been symbolic of its heritage: "steak" stands for STEAKBURGER, "shake" stands for hand-dipped MILK SHAKES. The company's famous slogan, "In Sight It Must Be Right," refers to Steak 'n Shake's policy of wheeling the meat into the store by barrel and grinding it up in front of the customers.
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